This was a question an agent asked at my last seminar. I get this question quite often.
Here is my answer:
At first you will have very few readers…that’s perfectly fine. The early stages of creating great content is about discovering your niche.
I initially didn’t think of myself as the “Facebook guy” – I just started producing content.
Overtime, a natural trend started to develop. Most of my content was about Facebook – videos, webinars, status updates, small tips…all about Facebook.
Check out Seth Godin's Blog for more awesome content.
To develop a content strategy you must first figure out what type of content you are going to produce.
This sounds simple, but it isn’t.
It is not something that you sit down and decide in 20 minutes.
Produce 5 blog post a week for the next 30 days
Write about whatever you want to write about (don’t plan it)
At the end of 30 days – look back at your work
Analyze your content to establish any trends
If their are no trends – keep writing, one will develop.Tweet